Doing what you say you’re going to do always matters. There are times when people generally mean what they say; and there are times when they generally don’t. (We live in the latter). But either way, it matters. People can pretend that it doesn’t matter, to appear “cool” and “sophisticated”, or they can openly yearn for it. Either way, it matters. Integrity counts. It’s an objective value.
It counts to all people at all times and in all places. It’s multicultural. It transcends gender and class. It’s valuable when it’s present, and it’s disappointing when it’s absent. As long as there are human beings, it will always be true, just as it always has been.