Yay! “Brosurance” is Here!

If you’re like me, at first you honestly believed the ads coming out to promote ObamaCare were a joke.

Yet they’re not. These people are actually serious.

In a Colorado ad: A group of young “bros” are shown doing a keg stand, which is considered as crazy as being uninsured. “Don’t tap into your beer money to cover those medical bills,” the ad reads. “We’ve got it covered.”

In a Washington state ad: A woman is attacked in her back yard by a rabid raccoon and has to play rock, paper, and scissors with “Chance.” This is considered equivalent to not “buying” health insurance from the government. [source: ABCNews.com]

HuffingtonPost.com reports:

The people that brought you the ObamaCare keg-stand “brosurance” campaign are back with a new set of eyebrow-raising ads.

The ads, which all live on the DoYouGotInsurance.com website, are a collaboration between Colorado Consumer Health Initiative and ProgressNow Colorado Education, and reference the famous “Got Milk?” ads.

In one ad — called “Let’s Get Physical” — characters named “Susie” and “Nate” are described as “hot to trot.” Susie gives a thumbs up while holding a pack of birth control pills.

“OMG, he’s hot!” the ad reads. “Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance.”

The ObamaCare ads are hilarious. It’s not the ads themselves. It’s the utter absurdity of the notion that the government can act like a marketplace.

It’s like a slapstick comedy. Sort of like an old “I Love Lucy” episode where Lucy Ricardo comes up with a harebrained scheme to dress up like a man, or a celebrity, in order to sneak her way into fame and fortune, or otherwise pass one over on her husband.

ObamaCare is serious business, of course. It’s using real people’s money—mostly borrowed money, but still money—to pay for these ridiculous attempts to encourage people to obey a law that actually forces them to buy these government-subsidized and managed products.

The federal government feels it must rely on market and business principles in order to “sell” their scheme of bureaucracy and coercion. Fascinating.

The people who defend socialized medicine the most are the ones who condemn business, capitalism, profits and market incentives the most. Yet notice how they rely on the very principles and attitudes underlying these things in order to bring their programs into actualization. And witness the absurdity of the results.

Some have criticized the ads for their insulting, demeaning content. Others object to the attitudes implied by the ads, regarding sex or other personal matters. Of course, this is what happens when you use government funds to sell things. Tax money isn’t supposed to be used to sell products or services. That’s what businesses do. What did anyone expect?

ObamaCare risks becoming a laughing stock of the decade. It has the man’s name on it, the name of the man who at one time most assumed could do no wrong. He deserves what he gets, when and if he finally gets it. Yet we’re still faced with a health care crisis in this country.

The solution? Open up health care to a real marketplace. Put everyone below a certain age on notice that it’s up to them to buy their own health insurance. If they refuse to do so, they won’t be prosecuted; but they will be on their own. If they must rely on private charity or family or friends, that’s not government’s concern. Which means: It’s not some stranger’s job to pay for what they refuse to purchase on their own.

Nor is it government’s concern to tell insurance companies what their policies should be, or what services doctors and nurses may perform, and at what price. Obama is not our master, and we are not his slaves. We are responsible for our own destinies, whether it’s buying a house, a car, a computer, or a doctor’s services.

Medical care should all be left up to consumers and service providers—doctors and patients—in a totally free and unregulated marketplace. Freedom of competition and for-profit incentives to please customers will do a much better job controlling prices than government edicts ever did.

You think that sounds like a crazy idea? We’ve tried the rest. Once and for all, can’t we learn from the ObamaCare spectacle that the only solution is to give freedom a chance?