Food Network’s Cognitive Therapist (DE Wave)

People often ask me to define cognitive behavioral therapy in simple terms. Well, a great example of CBT at work can be viewed at an unlikely source: Chef Robert Irvine’s Food Network series, Restaurant Impossible. describes the show as follows: ‘Turning around a failing restaurant is a daunting challenge under the best of circumstances. Attempting to do it in just two days with only $10,000 may be impossible. But Chef Robert Irvine is ready to take on the challenge. He’ll channel MacGyver and use a lot of muscle to rescue these desperate places from complete collapse. Can one man, in two days, with just $10,000, turn the tide of a failing restaurant and pave the road to a successful future?’

A good promo indeed, but a surprising benefit of this show is witnessing human psychology in action. Irvine proves to be not only a great chef, but also someone who understands the importance of communication, relationships and, best of all, cognition.

Interestingly, the great majority of failing restaurants are family-run, with dysfunction and disorder clearly at the core of what’s driving them into failure. In show after show, Irvine tells his clients, ‘If you don’t fix what’s wrong in your family relationship, nothing else we do here will matter.’

It’s true, of course. But what’s even more remarkable is how Irvine goes about fixing the problems that extend beyond the menu and the physical condition of the restaurant. In one recent episode, he tried to help a feuding mother and daughter with a failing restaurant in Smyrna, Delaware. After pointing out the obvious tension between them, he told each to go home and write down what the other was doing wrong, and report on it the next day. In the same episode, he asked the owner/mother to write down her reasons for keeping an unconventional item on the menu, while he wrote down the reasons for dropping it. They posted the reasons on a board and considered the options.

Many restaurant problems extend to poor relations between management and staff, with the staff mirroring the family’s issues. In creative exercises, Irvine gets the owners and staff to write down anonymous replies to questions such as, ‘Who is the main problem in this restaurant, and what is he/she doing wrong?’ By getting everyone together to think about the glitches contributing to the restaurant’s failure, he invests them emotionally in the business and motivates them to work harder for their own sake, i.e., more customers mean more tips, etc.

The common denominator in these exercises is not just communication. It’s thought. If Irvine’s approach could speak, it would say: ‘Think, think, think!’ In fact, he tells people to think and identify the ideas lurking beneath their irrational and/or contradictory emotions, and then encourages them to act in a way consistent with reality and common sense. Whether it ultimately works over time is of course up to the owner. But Irvine, like any good cognitive psychotherapist, understands that thinking and follow-through are the only ways to resolve any human problem.

Irvine’s muscular stature presents an almost comic-book hero image of the kindly tough guy. However, he’s less brawn and more brain as he seeks out and identifies errors and contradictions in people’s thinking — and then calls them on those contradictions in a direct, but not abusive way. It’s remarkable how many people, even highly defensive ones, respond to the truth when delivered in a candid and honest manner. Irvine understands that the human mind cannot sustain contradictions, and that a business that depends on teamwork and cooperation cannot remain viable in the midst of hidden agendas and passive-aggressive/inconsistent behaviors.

Of course the dramatic refurbishing of the restaurant’s dor and menu doesn’t hurt, and follow-up reports on FoodTV’s website indicate that some of the restaurants actually go on to be success stories. Some, however, enjoy a momentary spark of success, then fall back into their old habits and fail anyway. But there’s no question that Irvine leaves them with the tools required to survive, especially the psychological ones.

There’s no psychobabble on Restaurant Impossible. It’s simple, straight-ahead cognitive psychology, correctly understood and rationally applied in a real-world setting. Irvine is not necessarily right all the time, but he’s consistently objective and thoughtful in his quest to help people use their brains, and not just their emotions, to achieve a very difficult goal.


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